DRAGON LIGHTS FESTIVAL Presented by Tianyu Arts & Culture, Inc. & SMG Knoxville

Chinese lantern festivals are enjoyed around the world. These events, taking place in cities such as Philadelphia, Columbus, New Orleans, Raleigh, Atlanta, and more, have been incredibly popular with residents. Most of these events attract over 70,000 visitors and the visitors return annually.  Dragon Lights, Knoxville’s first-ever Chinese lantern festival, will be larger than all the aforementioned cities. Boasting over 40 elaborate lantern displays and featuring thousands of sculptural and light components, Dragon Lights Festival is the largest Chinese lantern festival in the entire Southeastern region.

This festival offers an exceptional opportunity for brand exposure prior to and during its five-week run. We are pleased to offer a range of advertising sponsorship opportunities for businesses and organizations across Tennessee. Sponsorship includes a range of valuable benefits:

FESTIVAL TITLE SPONSOR $25,000 | Exclusive
  • Your company would present Dragon Lights Festival, and your company’s name and logo would be featured in the festival’s official name.
  • Company name and logo featured prominently throughout festival and in all media & digital, as well as marketing materials, festival brochures, tickets, and maps.
  • Feature spot on tickets, website, and earned media.
  • Official sponsor of Welcome Entrance Lantern with name featured on lantern sign.
  • Featured host of VIP Preview.
  • One hundred (100) festival passes for distribution.
ENTERTAINMENT STAGE SPONSOR $15,000 | Exclusive
  • Company name and logo featured on festival center stage and announced with every nightly performance.
  • Company name and logo featured on website, event page, social media, and festival maps.
  • Invitations to VIP Preview.
  • Seventy-five (75) festival passes for distribution.
PLATINUM LANTERN SPONSOR $10,000 | Exclusive
  • Your company name and logo featured at entrance to display area and at a lantern display of your choice.
  • Company name and logo featured on website, event page, social media, and festival maps.
  • Invitation to VIP Preview.
  • Fifty (50) Festival Passes
GOLD LANTERN SPONSOR $5,000 | Exclusive
  • Your business or organization name prominently featured at entrance to display area and at an assigned medium scale lantern.
  • Event promotions will feature your business logo and name.
  • Invitation to VIP Preview.
  • Twenty (20) Festival Passes
SILVER LANTERN SPONSOR $3,000 | Non-Exclusive
  • Your business or organization name prominently featured at an assigned lantern display
  • Event promotions will feature your business logo and name.
  • Invitation to VIP Preview.
  • Ten (10) Festival Passes

LANTERN LIGHTER

Make a contribution to Knoxville’s Dragon Lights Festival and become a friend of the festival.

EMBER
$100-$499

GLOW
$500-$999

FLAME
$1,000 – $2,999

-Your name will be listed as a Lantern Lighter on the festival website and on social media.
-In addition to the above, contributors at the Flame level will receive an invitation to the VIP Preview and five (5) complimentary Festival passes.

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